If a Tree Falls…
A simple idea based around an age old truth. If a tree falls in the woods, and no one's around to hear it, does it make a sound? This is essentially the struggle of most businesses. If you have the perfect product, but nobody sees it, then you don’t have a business. That’s where Constant Contact comes in.
We featured real entrepreneurs who use Constant Contact and built the foundation of the script around their craft. Christine Tossi is chef and cookbook author, Luke Adams has been a glass blower since the turn of the 21st century, and The Savannah Bananas burst onto the sports scene with an entertaining take on America’s pastime.
Constant Contact
Constant Contact was looking to create a brand campaign that reminded people why they’re trusted by so many successful small businesses. I joined the team as a Creative Consultant to offer an outsider’s perspective on what the core of their brand is, and what messaging would resonate with their clients. While maintaining their voice and identity, I scripted, storyboarded, and assisted with the creation of visuals to bring the ‘Be Seen’ campaign to life. Here’s a taste:
To support the main spot, we created several reels where I wrote the voice overs and pulled existing footage we could use. Given the tight turnaround we were looking to hit, I utilized AI to enhance the images and bring the campaign to life.
